Don’t Fall into the ‘Me-Too’ Trap. Dare to be Different!

Does the idea of standing out and being unique fill you with dread? Are you happier to look around at what everyone else is doing and then take their lead?  Do any of these sound familiar?… ‘We don’t want our business to be toodifferent – if we seem too ‘out-there’ we’ll scare people off!’  The big…

10 Huge Clues it’s Time to Rebrand

Is your brand a perfect fit for your business? Or do you have a corporate muffin top – squeezing into an identity that’s no longer fit for purpose? Counting down from 10 to 1, here are our most significant indicators that it’s high time to rebrand. We’ll also take a realistic look at when not to. Does your bum look big in this?…

Seductive Secrets to Creating a Brand that People Fall in Love With

One of the things I’m asked most often by start-up entrepreneurs is ‘How do you even begin when it comes to creating a new brand?’. They usually go on to reveal that they find the prospect stressful and overwhelming.When I ask them why, they simply respond with: ‘Because so much rests on getting it right!’….

Why we need to get personal: How your personal brand can help you to change the world…

The days of the faceless corporation are over. Fact. More than ever before business leaders and visionaries need to be seen and, more crucially, heard. Why? Because it will help… Bring dynamism to your vision Add meaning to your mission Make your values believable All of which will galvanise people to subscribe to your cause…