How to create content in times of uncertainty

Day 23601 of quarantine……How’s everyone hanging in there? It seems like nowadays Covid-19 has put everyone’s plans on hold, and staying that way for some time now. This extends to marketing campaigns, business events and recruitment choices. All focus has been placed on online content to help keep customers informed and up-to-date on industry trends….

The 5 Changes your company should be adopting to power through the pandemic

It’s no secret that Covid-19 has had an extreme impact on businesses worldwide, resulting in much slower economic growth.The common trend over the past couple of weeks has been that, despite an increase in sales outreach, the conversion rate to deals and prospect responses has plummeted.  On the bright side however, more time spent indoors has…

Which Social Media platform should you be using for your business?

With everyone’s screen-time increasing by about 300% this quarantine, it has become even more important for your content streaming to be on beast mode. However, even with the best content in the world, where you post makes all the difference between quality over quantity. There are a variety of factors you need to take into account when…

5 Working From Home tips for surviving the quarantine

With each passing day, the thought of returning to ‘Business As Usual’ seems like a very distant reality. With numbers of Covid- 19 cases rising rapidly worldwide, it’s safe to say that the Working From Home lifestyle is going to be the new norm.The upside to this is that a lot of businesses with online…

Gen Z- Who are they and why are they so important: 15 stats you need to know about your cohort

Gen Z is the newest generation to be named and were born between 1995 and 2015. The age group which makes up the generation is between 4 and 24 years of age.They are commonly mistaken with Millenials, or Gen Y, who were born between 1980 and 1994 and are currently between 25 and 39. But…

3 Sales Questions you need to ask your next potential customer

Every entrepreneur knows the model: Conception of idea Ascertain Market Need Create a Minimum Viable Product Gain Investment and…. Mass production What if I told you that ascertaining market need is a continuous journey, not just one that stops when you have created an MVP… Thanks to the internet, there is heaps of information available…

The 10- Part Anatomy of a Magnificent Marketing Email

If you are a new and upcoming company with products and services to sell, chances are email marketing are part of your sales strategy. They can be incredibly powerful for outbound lead generation, but it’s no secret that the vast majority of them either get flagged as spam, or outright ignored- and I don’t know…

Become an SEO expert in 5 minutes or less

SEO, CTR, CT, MT, BTS…. this world of social media acronyms sure is a confusing one, but SEO (Search Engine Optimisation) needn’t be in the same frazzled part of your brain as the others. No, it’s not just picking up buzzwords and slapping them into Google’s algorithm, it’s slightly more granular than that. You probably know…

Emily Weiss and the build up to multi-million dollar beauty company, Glossier

I came across Emily’s story after listening to an episode of another favourite podcast of mine, How I Built This with Guy Raz. Guy conducted an in-depth hour long live interview with the Glossier founder and uncovered how she created a multi-million dollar company after successfully building a solid customer base from her blog, Into The Gloss. Whilst…

You got that customer through the door, now how do you get them to return?… 10 Retention Strategies to make any Customer a loyal one

Did you know that although gaining new customers certainly feels like an accomplishment, a greater ROI is achieved with returning customers? With all this in mind, it makes logical sense to place more focus on your retention strategy than attracting new ones. So without further ado, here are 10 retention strategies to make any consumer a loyal…