SEO, CTR, CT, MT, BTS…. this world of social media acronyms sure is a confusing one, but SEO (Search Engine Optimisation) needn’t be in the same frazzled part of your brain as the others.
No, it’s not just picking up buzzwords and slapping them into Google’s algorithm, it’s slightly more granular than that. You probably know the bare basics of SEO, but what you don’t know that it has been around for a whopping 10 years and has evolved throughout this timeframe. Here at N&C, we recognise that if an acronym is important enough to be included in job titles, then it definitely deserves to be dissected. By the time you read this article, you will transform from novice to SEO champion in 5 minutes or less!
What exactly is SEO?
To get to the bare bones of it, SEO refers to specific techniques that brands use to help their website page appear higher in search engine results pages. In essence, this makes your content more likely to be viewed by people who are looking for your product/ services on search engines like Google, Yahoo! etc.
SEO optimises a website’s pages by conducting keyword research and generating inbound links.
What has changed over the years is the search algorithms used by these search engines to improve our search results rankings.
To improve your SEO it’s really important to pay attention to site structure, design, title tags, keywords, image tags and inbound links as this is what search engines trawl through.
How to conduct effective SEO strategy
SEO is highly utilised to attract more visitors to your website via search engines. Here are some tips on how to maximise your strategy as much as possible:
- Inspect your website content thoroughly and produce more posts to target new keywords you wish to rank for, as well as optimising existing content
- Use a keyword research tool/ market research to find out the keywords which people associate your content with
- Take the extra step and invest in inbound marketing or SEO tools
- Look over your shoulder at your competitors that are performing well and think about incorporating a similar content structure
- Monitor your change in traffic before and after you implement new strategies
3 important things to note when implementing new strategies
- It’s important to note that your sole focus shouldn’t be how to incorporate keywords into your content, but rather it should be on the intent of your audience.
-For this reason, channel your SEO marketing strategy around topics, not just keywords. What interests your customer? What exactly do they think about before looking up answers to their deepest questions on the web?
- Generate as much Organic Traffic as possible
-Nowadays social media has a huge impact on how much traffic is generated to your page and SEO takes into account all tweets, retweets and story shout-outs about your content. Even the reposts from people in your inner network via Facebook, Twitter etc will be prioritised by social search
- Keep your audience engaged for as long as possible
-SEO considers whether the traffic you have generated via direct searches holds any longevity i.e. are your visitors staying on your website long enough to engage with other content? This is why it’s even more important to think about your audience’s intent rather than how many visitors you can attract to your website
You’ve decided to invest in new SEO software, how much would it typically cost?
The range for a typical SEO tool is anything between £80-£400 a month if you decide to do it yourself, but can be incrementally dearer if you decide to hire a consultant (£115 per hour on average and up to £7,000 per month for a marketing agency).
You can look to another popular strategy which is to use pay-per-click (PPC) advertising, where you pay search engines for text ads that are shown at the top and bottom of search engine results pages like Google.
To wrap things up, your product could be the most ingenious invention on the market for your industry, but if your customers can’t find it amongst millions of others, that’s a lot of wasted effort on your behalf.
SEO has become increasingly important as e-commerce and social media has taken centre stage for a consumer’s preferred channel of choice. Hopefully this article has showed you just how to stay on top of rapidly changing trends to whip up the best possible search experience for your target audience.
Turn that random click on your page into a hooked viewer who follows your every move!